Privacy Policy

PeekPlayUK.com is an independent UK affiliate comparison platform. This Privacy Policy explains what personal data we collect when you visit our website, how we use it, who we share it with, and the rights available to you under UK data protection law, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

Who We Are

PeekPlayUK.com operates this website as an informational and affiliate comparison service for visitors located in the United Kingdom. For the purposes of UK GDPR, PeekPlayUK.com is the data controller responsible for personal data processed through this site.

Data We Collect

We may collect and process the following categories of information:

• Technical and usage data: IP address, browser type and version, device identifiers, operating system, referring URLs, pages viewed, time spent on pages, click paths, and general site interaction data.
• Cookie and similar technology data: preferences stored in cookies, local storage, or comparable technologies. See our Cookie Policy for full details on cookie categories and controls.
• Contact information: if you submit an enquiry through our contact form, we may receive your name, email address, subject line, and message content.
• Affiliate and referral data: when you click outbound links to third-party operators, we and our partners may record referral identifiers, campaign tags, and conversion-related signals to attribute traffic and measure performance.

We do not require you to create an account to browse PeekPlayUK.com, and we do not process payment card details or wagering account credentials on this website.

How We Use Your Data

We use personal data for the following purposes:

• Operating, maintaining, and improving the website and its content.
• Measuring traffic, audience trends, and content performance through analytics tools.
• Attributing referrals to affiliate partners when you follow outbound links.
• Responding to enquiries submitted via our contact page.
• Complying with legal obligations and enforcing our website terms.
• Protecting the security and integrity of our platform and preventing misuse.

Our lawful bases for processing under UK GDPR typically include legitimate interests (such as site analytics, affiliate attribution, and fraud prevention), consent (where required for non-essential cookies or marketing), and performance of a contract or steps prior to contract when you contact us.

Cookies and Tracking

We use cookies and similar technologies to remember preferences, analyse how visitors use the site, and support affiliate tracking. Essential cookies are necessary for core site functionality. Non-essential cookies, including analytics and affiliate tracking cookies, are used only where permitted by your choices and applicable law. You can learn more about each category and how to manage your preferences in our dedicated Cookie Policy.

Third Parties and Affiliate Partners

PeekPlayUK.com works with third-party service providers and affiliate partners, including analytics platforms, hosting providers, content delivery networks, and licensed gaming operators linked from our pages. When you leave PeekPlayUK.com by clicking an operator link, that third party becomes responsible for its own data practices under its privacy policy.

We may share limited technical or referral data with affiliates and service providers strictly to deliver site functionality, measure campaign performance, or fulfil contractual obligations. We do not sell your personal data.

International Transfers

Some of our service providers or affiliate partners may process data outside the United Kingdom. Where this occurs, we take appropriate safeguards such as standard contractual clauses or equivalent mechanisms recognised under UK data protection law.

Data Retention

We retain personal data only for as long as necessary to fulfil the purposes described in this policy. Analytics and server log data are typically kept for a limited period aligned with reporting needs and security monitoring. Contact form submissions are retained long enough to resolve your enquiry and maintain a reasonable record of correspondence. Cookie retention periods vary by type and are described in our Cookie Policy.

Security

We implement appropriate technical and organisational measures to protect personal data against unauthorised access, alteration, disclosure, or destruction. These measures include secure hosting environments, access controls, and regular review of our data handling practices. No method of transmission over the internet is completely secure, and we cannot guarantee absolute security.

Your Rights Under UK GDPR

If you are in the United Kingdom, you have the following rights in relation to your personal data, subject to applicable exceptions:

• Right of access: request a copy of the personal data we hold about you.
• Right to rectification: request correction of inaccurate or incomplete data.
• Right to erasure: request deletion of your data in certain circumstances.
• Right to restrict processing: request that we limit how we use your data in specific situations.
• Right to data portability: receive your data in a structured, commonly used format where applicable.
• Right to object: object to processing based on legitimate interests or direct marketing.
• Right to withdraw consent: where processing relies on consent, you may withdraw it at any time without affecting prior lawful processing.

You also have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK supervisory authority for data protection matters, at ico.org.uk.

Children and Age Restrictions

PeekPlayUK.com is intended exclusively for visitors aged 18 and over in the United Kingdom. We do not knowingly collect personal data from anyone under 18. If you believe we have received data from a person under 18, please contact us so we can delete it promptly.

Changes to This Policy

We may revise this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. The current version will always be published on this page. We encourage you to review this policy periodically.

Contact Us

If you have questions about this Privacy Policy, wish to exercise your data protection rights, or need to raise a privacy concern, please use our Contact Us page. We will respond to valid requests within the timeframe required by UK GDPR.